New Research Underscores Value of Life Insurance in Helping Consumers Address Today’s Top Financial Planning Challenges

Amid rising concerns around inflation, market volatility and tax and business planning, Lincoln Financial Group is using Life Insurance Awareness Month to encourage people to consider the living benefits of life insurance

RADNOR, Pa., September 06, 2022–(BUSINESS WIRE)–New research from Lincoln Financial Group (NYSE: LNC) finds US consumers surveyed are looking to better understand how to weather the current economic climate, yet few are taking action. During Life Insurance Awareness Month, Lincoln Financial encourages consumers to adopt an “if not now, when?” financial planning mindset, highlighting how the often unknown or misunderstood living benefits of life insurance, which can be accessed during a policy owner’s lifetime, can help address the challenges of today, including inflation, market volatility and potential tax changes.

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“Nearly 70% of life insurance owners surveyed say they feel financially secure compared to 47% of non-owners, yet just half of American adults have any type of life insurance coverage1,” said Matt Grove, executive vice president and head of Individual Life & Annuities and Lincoln Financial Network. “Life insurance can help provide families financial security, as it’s done during the pandemic, and offers the flexibility to address some of the economic challenges we face today, like volatility and inflation. While people often know about the importance of life insurance death benefits, the ‘living benefits’ are often overlooked. Times like these should be a call to action to speak with a financial professional, evaluate your plan and your options and prepare for the future today.”

Protecting against inflation and market volatility
Inflation is the top personal financial concern of consumers surveyed, with two-thirds saying they feel concerned, and 61% saying they’re more concerned as a result of the current environment2. Stock market

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